Welcome
First and foremost, I am an advertising copywriter. That’s what I trained as, and that’s how I spent half my life earning a living. But in the late eighties I became the creative director of a large London agency. I had to acquire new skills. I had to learn how to cajole better work out of the creative people who worked for me. In short, I had to say ‘no’ more often than ‘yes’. And I also had to become something of an account man, so that I could sell that work to my clients.
In the late nineties, I started working more and more for large multi-national clients. This meant understanding different cultures and ways of working throughout the world. I have done work for Mars, Procter and Gamble, Glaxo SmithKline, Unilever, Johnson & Johnson and Nestlé.
I can now offer these skills on a freelance basis, both to agencies and direct to clients. And, in the case of the latter, put together a team of advertising professionals to help me. Click on the links opposite to learn more about me and how using me can help your business.